In order to reach the desired outcomes, we will move people to action by:

Conducting a social norming media campaign to meaningfully engage young people.

  1. Coordinating a traditional media campaign to raise awareness and drive conversation amongst adults.
  2. Engaging with local agencies to integrate the ‘beSomebody’ campaign with other community programs.
  3. Enhancing student curricula by developing a parent component for current alcohol and other drug and anti-bullying curricula.
  4. Recognizing communication action through a ‘beSomebody’ annual award(s). 

Traditional and Social Media Initiative includes:

  • Billboards
  • Public Service Announcements
  • Video Contest
  • Posters with 2D Bar Code sign up
  • Cell Phone Messages
  • Facebook and Twitter Messages
  • High School Students — Sign up at the www.beSomebody.us website for message and incentives

School Initiative sponsored by United Way through the Siouxland Anti-Bullying Cooperative, the Waitt Institute for Violence Prevention and Siouxland CARES

  • ‘beSomebody’ introduction letter in DVD sleeve for teachers and CD with tweets
  • ‘beSomebody’ introduction letter and first lesson in DVD sleeve for parents
  • Cards for parents for 4th and 5th graders in theSioux CityCommunitySchool District.  The student lesson will be on one side in English and Spanish and parent message about same lesson will be on the other side in English and Spanish
  • ‘beSomebody’ stickers for students on day they bring home the ‘beSomebody’ message
  • Cards for community agencies about messages students are learning in school.
  • Tweets for newsletters

 

beSomebody YouTube Contest

Make a video.  Tell your friends.  Win cash.  Make a difference.
Briar Cliff University and Siouxland CARES want you to beSomebody.
Create a video clip showing how you and your friends can be the change you want to see in the world by making the right choices and being people of character every day. Whether it’s by deleting cyber bullying or being a good role model, change starts with you!
How it works – make your video now through November 11th.
Pick up a blank beSomebody disk in the school office or use your own flash drive.
Record your 30-60 second video using your phone, iPad, or other video device! Every student who participates will win a prize from Briar Cliff and Siouxland CARES!
Show how you and up to four friends are making a positive difference. Your message should be meaningful and inspire others to follow your lead.
Drop a hard copy of the completed video in the beSomebody box in your school office.
Once all entries have been received and approved, they will be uploaded to YouTube.
View videos to vote for your favorite – November 14-21st.
View your video and others on YouTube on the beSomebody channel.
Get your friends, family and anyone else you can find to view your video too!
The team’s video with the largest number of views wins $25 cash per person, and will compete against other Sioux City Schools for the grand prize of $100 cash per person!
Imagine what a change you could make if your video clip went viral and millions of people saw it. Now is the time to stand up and beSomebody! 
Questions? Call or Text Mark from Briar Cliff at 712-251-3428.