In 2012, Siouxland CARES continued its promotion of the beSomebody campaign.  Here are some results:
  • Distributed 54,880 beSomebodySecond Step pieces in Sioux City Schools.
    • Distributed 4th and 5th Grade beSomebody card kits to 80 teachers.  2,000 parents receive these cards weekly for 22 weeks.  
  • Sent weekly texts to more than 400 young people with positive, uplifting messages.
  • Clear Channel Radio donated radio public service announcements and Avery Brothers billboards.
  • Annual beSomebody awards given to Will Meier and Bishop Heelan High School.
  • Bully Prevention Community Coalition formed and utilizing beSomebody materials.
  • United Way mini-grant funding distributed to youth groups at Bishop Heelan High, East High, Lawton-Bronson, North High, & Sergeant Bluff-Luton for bully prevention activities. 
  • Conducted YouTube Video Contest sponsored by Briar Cliff University Enactus, CARES, and UW promoted in Sioux city middle and high schools.
  • Received 13 entries: East High, North High, North Middle, East Middle, West Middle, Bishop Heelan High, Sacred Heart — 17,066 video views.
  • Local contest winners were North High School and Bishop Heelan High School.  
  • Five winning school videos submitted to the Iowa Governor’s Contest.
beSomebody SponsorsSiouxland CARES, United Way of Siouxland, Waitt Institute for Violence Prevention, Kind World Foundation, Briar Cliff University Enactus, Sioux City Mayor’s Youth Commission, Bishop Heelan Catholic High School, Sioux City Public Schools, Clear Channel Radio/KISS, Avery Brothers and The Bass Agency.
In order to reach the desired outcomes, we will move people to action by:
Conducting a social norming media campaign to meaningfully engage young people.
  1. Coordinating a traditional media campaign to raise awareness and drive conversation amongst adults.
  2. Engaging with local agencies to integrate the ‘beSomebody’ campaign with other community programs.
  3. Enhancing student curricula by developing a parent component for current alcohol and other drug and anti-bullying curricula.
  4. Recognizing communication action through a ‘beSomebody’ annual award(s). 
Traditional and Social Media Initiative includes:
  • Billboards
  • Public Service Announcements
  • Video Contest
  • Posters with 2D Bar Code sign up
  • Cell Phone Messages
  • Facebook and Twitter Messages
  • High School Students — Sign up at the website for message and incentives
School Initiative sponsored by United Way through the Siouxland Anti-Bullying Cooperative, the Waitt Institute for Violence Prevention and Siouxland CARES
  • ‘beSomebody’ introduction letter for teachers and CD with tweets
  • ‘beSomebody’ introduction letter and first lesson in DVD sleeve for parents
  • Cards for parents for 4th and 5th graders in theSioux CityCommunitySchool District.  The student lesson will be on one side in English and Spanish and parent message about same lesson will be on the other side in English and Spanish
  • ‘beSomebody’ stickers for students on day they bring home the ‘beSomebody’ message
  • Cards for community agencies about messages students are learning in school.
  • Tweets for newsletters