Siouxland CARES About Substance Abuse

Siouxland CARES is a volunteer driven community coalition formed to bring about community changes related to alcohol and other drug abuse and related violence. Formed in 1987 to address adolescent substance abuse, CARES has expanded its efforts to include the abuse of alcohol and other drugs and related violence by all age groups. CARES is a 501(c)(3) tax-exempt corporation.

Siouxland CARES and Sioux City were the recipients of the 2011 Iowa Community of Character Award.

CARES coordinated the effort to have Sioux City, Iowa certified as a SAFE (Substance Abuse Free Environment) Community in 1991 and is a former member of the Community Anti-Drug Coalitions of America (CADCA).

Siouxland CARES is an affiliated agency of the United Way of Siouxland and a former Drug Free Communities Support Program grantee from the SAMHSA (Substance Abuse and Mental Health Services Administration) and ONDCP (Office of National Drug Control Policy).

Our 14-member Board of Directors, 50-member Advisory Board, and committee volunteers represent the many community systems including:

  • Parents
  • Youth
  • Media
  • Aftercare
  • Treatment
  • Government
  • Justice
  • Health Care
  • Business
  • Civic Groups
  • Law Enforcement Agencies
  • Educational Institutions
  • Social Service Agencies
  • Religious 
  • Institutions
  • Military

Siouxland CARES about Substance Abuse

Community-Wide Awareness, Resources, Education and Support

 2013 Annual Report

Siouxland CARES (Community-wide Awareness, Resources, Education and Support) About Substance Abuse is a community anti-drug coalition comprised of 388 volunteers.

Priority Goals:  Reduce substance abuse among youth and, over time, among adults and establish and strengthen collaboration.

 Volunteer & Staff Hours -  13,996.25

 Number of Volunteers -  388 

 Meetings coordinated or participated in aimed at reducing substance abuse - 240

 Compliance Checks Conducted - 42

 Materials Distributed - 37,556 Pieces

 Positive Youth Development Sessions - 116

 Results from Surveys/Activities 

Parents who felt they had the greatest  impact on their child’s actions  - 74.8%

Parents who felt they had the power to prevent their child from abusing alcohol and other drugs -  77.3%

Parents who felt their child was prepared to deal with bullying situations - 84  

Students learned new information that they will use in the future – MYC Youth Leadership Forum - 88%


Siouxland CARES 2013 Activities


  • Conducted Parent Survey for 150 parents during 9th Grade Orientation Sessions at North, East, and West High Schools.
  • Worked in cooperation with Comprehensive Strategy Data Collection committee to update risk factor and outcome data.
  • Conducted 42 compliance checks in Dakota County, Nebraska, in cooperation with the South Sioux City Police Department, and Sioux City Mayor’s Youth Commission.
  • Conducted survey of new Sioux City Mayor’s Youth Commission members to find out what is the greatest problem facing youth.  Responses in order were:  Alcohol/Other Drugs, Bullying/Cyber Bullying, Lack of Volunteering by youth, Texting and Driving/Distracted by Technology, Peer Pressure, Lack of Things to Do, Teen Pregnancy, Obesity.
  • Served as Local Epidemiological Workbook Chair for Jackson Recovery Centers Monona, Plymouth and Woodbury County Strategic Prevention Framework State Incentive Grant.


  • Volunteers for Siouxland CARES, representing 12 community systems, and staff contributed 13,996.25 hours in 2013 to CARES programs and services.
  • CARES coordinated or participated in 240 meetings aimed at affecting community laws and norms related to substance abuse and its related violence in the tri-state area.
  • Served as the fiscal agent for local Chapter of the National Council on Youth Leadership and Comprehensive Strategy.
  • Received cash or in-kind donations/services donations from Barbara & Jack Aalfs, Aalfs Manufacturing, Missy O’Connell-Ackerman, Avery Brothers Sign Company, Mary & Randy Bachman, Craig & Sandy Bainbridge, Bass Advertising, Barbara Benson, Ed Bottei, Briar Cliff University Siouxland  Research Center, Briar Cliff Enactus, Judy & Paul Burke, Randy & Deb Burnight, City of Sioux City, City of South Sioux City, Clear Channel Radio, Kermit and Mari Kaptain Dahlen, Rita & Dan DeJong, Joe Delperdang, Krage Feste-Five Star Awards,     Mike & Carolyn Goodwin, Great West Casualty Company, Kevin & Brenda Grieme, Pete & Donna Groetken, John & Patricia Gunia, Jeff Hackett, Richard Hayes, Helios Foundation, Henjes, Conner & Williams, P.C., Tom & Vicki Hepperlen, Beth Hickey, Debbie Hubbard, Jackson Recovery Centers SPF SIG grant, Mellanie Jacobson, Juvenile Court Services/SHIP, Linda & Bruce Kalin, Kay Flo Services, Inc., Mary Koster, Lincoln School PTA, Long Lines, Michael McGowan, Terry & Debbie Monk, Morningside College, Cindy & Dan Moser, Sandy Nation, Nebraska Crime Commission/Dakota County, Beth Noel, Chris & Brenda Noll Norvell, David & Joan Paulsrud, Ginny & Bob Peterson Foundation-Ginny Peterson, Linda Phillips, Vandle & Doris Phillips, Pfizer Foundation, Scott & Teresa Piersma, Stormy & Kevin Poss, Brent & Lori Pruehs, Qdoba, Scott & Kim Rager, Ron & Robbie Rohlena, Regina Roth, Sioux City Human Rights Commission, Sioux City Police Officer’s Association, Siouxland Chamber of Commerce, Siouxland Community Foundation, Siouxland Council on Child Abuse and Neglect, Siouxland Schools, Sioux City Police Officer’s Assn., Pat Slaughter, Joan Spencer, Jennifer & Ross Stephens, Bonnie Storm-St.Mark Lutheran Church, US Bank, United Way of Siouxland, Mary Walsh and Kim Watson.
  • Received designations through the United Way from:  David Colby, Lori Allen, Holly Barbar,  Julie Boston, Erika Curiel, Debbie Hubbard, Marlin Jeffers, Mary Koster, Alexia Kruid, Ricky Mach, Chris McGowan, Mike McGowan, Todd McGregor, Kristine McNaughton, Sandy Nation, Janelle Olesen, Randy Peck, Jean Peter, Ralane Probasco, Barbara Sloniker, Brian Spencer, Alex Villegas-Perez, and Dawn Woodford.
  • Received in-kind/Red Ribbon Night/Young Ambassador support from: Big Brothers Big Sisters, Bishop Heelan Catholic Schools, Bullying Prevention Community Coalition, Chesterman Company, City of Sioux City, City of Sioux City Parks & Rec Department, Clear Channel Radio-KISS 107.1, Genelli Studio, Heartland Paper,  Jackson Recovery Centers, Jason Glover, Kay Flo Services, Mercy Medical Center (REAP)-Sioux City, Morningside College, Sioux City Community Schools Equity & Pupil Services Department, Sioux City Elementary Counselors, Sioux City Explorers, Sioux City Elks, Sioux City Mayor’s Youth Commission, United Way of Siouxland, Wells-Makers of Blue Bunny, Western Iowa Tech Community College, and Woodbury County Teen Court. 
  • Continued to work in cooperation with the following coalitions: Siouxland Council on Child Abuse and Neglect (SCCAN), Jackson Recovery Centers, Mercy Medical Center’s Reality Education Alcohol Program (REAP) Advisory Committee, National Council on Youth Leadership, Comprehensive Strategy, Healthy Siouxland Initiative, SPF SIG Advisory Council, Dakota County Juveniles Services Task Force, United Way Community Impact Teams, Bully Prevention Community Coalition, Healthy Homes Coalition and Blue Zones.  


  • Prepared annual Action Plan.
  • Updated CARES’ Policy and Procedures Manual. 


Providing Information

  • Television, radio, and printed media contacts and articles resulted in 672 media contacts.
  • Distributed 37,556 informational pieces including meeting materials, Red Ribbon Week, parenting skills, alcohol and other drugs, surveys, curfews, and community laws.
  • Distributed 12,758 E-newsletters. 
  • Prepared the contents of the Clear Channel Radio Parents Survival Guide that was distributed to 25,000 people in Iowa, Nebraska & South Dakota. 
    • Made 8 presentations to 218 people. 

Providing Support

  • Siouxland CARES facilitates the activities of the Sioux City Mayor’s Youth Commission and coordinates its adult advisors.  The Sioux City Police Dept. is the liaison between Siouxland CARES and the Commission.
  • Attended and helped facilitate 34 positive youth development sessions/trainings for the Sioux City Mayor’s Youth Commission, in coordination with the City of Sioux City.
  • Assisted with the planning and implementation of activities for the Youth Commission’s 190 members and 19 Executive Council members. 
  • Members of the Youth Commission contributed 4,526 volunteer hours back to our community. 
  • Conducted Youth Commission Senior Survey in December and coordinated Senior Recognition.
  • Coordinated presentations for MYC meetings: Blue Zones, Dr. Mike McTaggart-SC School Board, Siouxland Volunteer Center, Siouxland District Health Dept. Tobacco Coalition, League of Women Voters, 185th Air Refueling Wing of the IANG, Teens4Tots, and Africa Orphanage Project.
  • Promoted 46 community service opportunities for youth.
  • Held kick-off event for Red Ribbon Week and Character Counts Week for 500 youth and adults, in cooperation with the Sioux City Mayor’s Youth Commission and the Sioux City Elks Lodge 112.
  • Held Young Ambassador Recognition event for 31 students in grades 4-7 with 175 people attending.
  • Continued to offer staff assistance to the Sioux City Mayor’s Youth Commission and Siouxland Council on Child Abuse and Neglect-SCCAN.

Enhancing Skills

  • Coordinated 82 Teen Court sessions, meetings, trainings and hearings for the Teen Court in South Sioux City, Nebraska. Continued to work in collaboration with Woodbury County Juvenile Intake to accept Woodbury County cases through October 31, 2013.
  • Assisted with coordination of the National Council on Youth Leadership training for 96 high school juniors in April and Recognition Ceremony for 350 people in September.  Sponsors included Morningside College, Genelli Studios, Siouxland Community Foundation, Sandy Nation, and Siouxland CARES, as well as community volunteers and interviewers.
  • In cooperation with the Sioux City Mayor’s Youth Commission, Mayor’s Youth Commission members coordinated an 8th grade Leadership Forum in April for 72, 8th graders and new member orientation in January.

  Enhancing Access/Reducing Barriers

  • Distributed materials to parents during 9th grade orientation sessions at North, East, and West. 
  • Provided 69 referrals for evaluations, data, media, parenting, law research, and coalitions.
  • Maintained a Substance Abuse Evaluation Referral Resource list with 14 referral sources.

Modifying/Changing Policies

  • Working with Jackson Recovery Centers Strategic Prevention Framework State Incentive Grant coordinators to address policies that decrease underage and binge drinking.
  •  Continued coordination of beSomebody initiative.
  • Sent weekly texts to more than 500 young people with positive, uplifting messages.
  • Clear Channel Radio donated radio public service announcements and texting service. 
  • Avery Brothers donated billboard space.
  • The 2013 beSomebody awards were given to the Sioux City Police Department, South Sioux City Police Department, Woodbury County Sheriff’s Department and the 185th Air Refueling Wing. 
  • Grants from United Way funding (through Siouxland CARES) were distributed to area schools for bullying prevention activities.
  • beSomebody reaching out to students at all Sioux City schools, through Enactus, for text messages: high schools have been engaged since 2012, expanded to middle schools in 2013.
  • Conducted beSomebody YouTube Video Contest sponsored by Briar Cliff University Enactus, CARES, and UW promoted in Sioux city middle and high schools. 
  • The contest winner was East Middle School and runner up was Bishop Heelan Holy Cross.  

Bullying Prevention Community Coalition (BPCC)


  • PFLAG education meeting: January 28
  • Siouxland CARES Advisory Board: February 7
  • Girls Circle Groups, June 6
  • O.U.R.S. meeting: September 12
  • Lincoln School, TK-5, November 7

 Other Activities:

  • Attended Governor’s Bullying Prevention Summit, Des Moines, November 4.
  • Contacted by intern at San Diego State University for support with implementing anti-bullying program.
  • Participated in panel after screening of “Bully” at Western Iowa Tech CC, February.
  • Participated in panel after screening of “Bully,” at SC Art Museum, April 4.
  • Participated with Morningside College students as the focus of a PR class project (coordinated through Dave Madsen).
  • Grants from CARES/United Way to area schools for bullying prevention activities including Sergeant Bluff, Lawton-Bronson, North High, East High, West High, North Middle, East Middle, Bishop Heelan High School.
  • Purchased 3,000 Upstander magnets.
  • Distributed magnets and information at the 6th grade conferences and 9th grade orientation sessions in August and September.
  • Red Ribbon Week kickoff: Had table with CSADV and For Our Youth with an estimated attendance of 500.  Take a Stand, Lend a Hand banner created, October 28.
  • BPCC members served as judges for the Briar Cliff University Enactus and Siouxland CARES beSomebody Video Contest in October.
  • Bullying Prevention information included in this year’s Clear Channel Parent Survival Guide distributed to 25,000 students in Iowa, Nebraska and South Dakota in October.
  • One Iowa representative attended November BPCC meeting.

beSomebody SponsorsSiouxland CARES, United Way of Siouxland, Waitt Institute for Violence Prevention, Kind World Foundation, Briar Cliff University Enactus, Sioux City Mayor’s Youth Commission, Bishop Heelan Catholic High School, Sioux City Public Schools, Clear Channel Radio/KISS, Avery Brothers, The Bass Agency, Kay Flo Services, Elks Lodge & Bully Prevention Community Coalition.