Siouxland CARES About Substance Abuse

Siouxland CARES is a volunteer driven community coalition formed to bring about community changes related to alcohol and other drug abuse and related violence. Formed in 1987 to address adolescent substance abuse, CARES has expanded its efforts to include the abuse of alcohol and other drugs and related violence by all age groups. CARES is a 501(c)(3) tax-exempt corporation.

Siouxland CARES and Sioux City were the recipients of the 2011 Iowa Community of Character Award.

CARES coordinated the effort to have Sioux City, Iowa certified as a SAFE (Substance Abuse Free Environment) Community in 1991 and is a former member of the Community Anti-Drug Coalitions of America (CADCA).

Siouxland CARES is an affiliated agency of the United Way of Siouxland and a former Drug Free Communities Support Program grantee from the SAMHSA (Substance Abuse and Mental Health Services Administration) and ONDCP (Office of National Drug Control Policy).

Our 14-member Board of Directors, 50-member Advisory Board, and committee volunteers represent the many community systems including:

  • Parents
  • Youth
  • Media
  • Aftercare
  • Treatment
  • Government
  • Justice
  • Health Care
  • Business
  • Civic Groups
  • Law Enforcement Agencies
  • Educational Institutions
  • Social Service Agencies
  • Religious 
  • Institutions
  • Military

Siouxland CARES about Substance Abuse

Community-Wide Awareness, Resources, Education and Support

 2014 Annual Report

Siouxland CARES (Community-wide Awareness, Resources, Education and Support) About Substance Abuse is a community anti-drug coalition comprised of 388 volunteers.

Priority Goals:  Reduce substance abuse among youth and, over time, among adults and establish and strengthen collaboration.

 Volunteer & Staff Hours -  13,996.25

 Number of Volunteers -  388 

 Meetings coordinated or participated in aimed at reducing substance abuse - 268

 Compliance Checks Conducted – 25

 Materials Distributed - 37,443 Pieces

 Positive Youth Development Sessions – 71

Siouxland CARES 2014 Activities


  • Conducted CARES annual Greater Sioux City Metro Area Youth Survey for 4,383 students, in cooperation with eight area school districts, Mary McGuirk and Northwest Area Education Agency.
  • Conducted a Parent Survey for 189 parents during 9th Grade Orientation Sessions at North, East, West, and Bishop Heelan High Schools.
  • Worked in cooperation with Comprehensive Strategy Data Collection committee to update risk factor and outcome data.
  • Conducted 25 compliance checks in Dakota County, Nebraska, in cooperation with the South Sioux City Police Department and youth.  Served as Local Epidemiological Workgroup Chair for Jackson Recovery Centers Strategic Prevention Framework State Incentive Grant.
  • Conducted a survey of new Sioux City Mayor’s Youth Commission members to find out what is the greatest problem facing youth. 



  • Prepared annual Action Plan and participated in Strategic Planning Session.


  • 388 volunteers for Siouxland CARES, representing 12 community systems, contributed 10,534 volunteer hours to CARES programs and Staff contributed 3,283 hours.
  • Coordinated or participated in 268 meetings aimed at affecting community laws and norms related to substance abuse and its related violence in the tri-state area.
  • Served as the fiscal agent for local Chapter of the National Council on Youth Leadership, Bullying Prevention Community Coalition, and Comprehensive Strategy.
  • Received cash or in-kind donations/services from:  Barbara & Jack Aalfs, Aalfs Manufacturing, Missy O’Connell-Ackerman, Avery Brothers Sign Company, Mary & Randy Bachman, Craig & Sandy Bainbridge, Bass Advertising, Barbara Benson, Chris Bork, Bishop Heelan Schools, Blue Earth Marketing, Ed Bottei, Briar Cliff University Enactus Team/Marilyn Eastman, Judy & Paul Burke, Randy & Deb Burnight, Burnight Facilitated Resources, Chesterman Co., City of Sioux City, City of Sioux City Parks & Rec Department, City of South Sioux City, Kermit and Mari Kaptain Dahlen, Sarah Deck, Rita & Dan DeJong, Linnea Fletcher, Genelli Studio, John & Ellen Glidden, Mike & Carolyn Goodwin, Great West Casualty Company, Kevin & Brenda Grieme, Pete & Donna Groetken, John & Patricia Gunia, Jeff Hackett, Stewart & Mary Ellen Hartman, Richard Hayes, Helios Foundation, Jason Glover, Deb Hale, Henjes, Conner & Williams, P.C., Tom & Vicki Hepperlen, Beth Hickey, Debbie Hubbard, iHeart Media/Clear Channel Radio-KISS 107.1, Jackson Recovery Centers SPF SIG grant, Linda & Bruce Kalin, Kay Flo Services, Inc., Mary Koster, Long Lines, Mike & Patti Manthorne, Gerald & Sheryl McGowan, Michael & Mary McGowan, Mary McGuirk, Laurel Meine, Mercy Medical Center, Terry & Debbie Monk, Sandy Nation, Nebraska Crime Commission/Dakota County, Beth Noel, Chris & Brenda Noll Norvell, Missy O’Connell-Ackerman, David & Joan Paulsrud, Ginny & Bob Peterson Foundation-Ginny Peterson, Linda Phillips, Vandle & Doris Phillips, Pfizer Foundation, Stormy & Kevin Poss, Brent & Lori Pruehs, Scott & Kim Rager, Regina Roth, SAMHSA (THM), Britney Sininger, Sioux City Community School District, Sioux City Elks/ George Gengler, Sioux City Human Rights Commission, Sioux City Police Department, Sioux City Art Center, Sioux City Police Officer’s Association, Siouxland Chamber of Commerce, Siouxland Community Foundation, Siouxland Council on Child Abuse and Neglect, Siouxland Schools,  Pat Slaughter, Joan Spencer, Paul Speidel, Jennifer & Ross Stephens, Bonnie Storm-St. Mark Lutheran Church, US Bank, United Way of Siouxland, Mary Walsh, Kim Watson, Wells-Makers of Blue Bunny, Jim & Bev Wharton.
  • Received designations through the United Way from:  Joe Delperdang, Mary Nettleton, Barb Small, Tom Small, Julie Boston, Paul & Paula Crandell, Maria DeLeon, Carla Granstrom, Kevin Grieme, Stacy Harmelink, Debbie Hubbard, Sara Lincoln, Ricky Mach, Mike & Mary McGowan, Kristine McNaughton, Tammy Reed, Ted Wilson, Dawn Woodford and several anonymous gifts.
  • Continued to work in cooperation with the following coalitions: Siouxland Council on Child Abuse and Neglect (SCCAN), Mercy Medical Center’s Reality Education Alcohol Program (REAP) Advisory Committee, National Council on Youth Leadership, Comprehensive Strategy, Healthy Siouxland Initiative, Dakota County Juvenile Services Task Force, United Way Community Impact Teams, Bully Prevention Community Coalition and Healthy Homes Coalition.



Providing Information

  • Television, radio, and printed media contacts and articles resulted in 195 media contacts.
  • Distributed 37,443 informational pieces including meeting materials, Red Ribbon Week, parenting skills, alcohol and other drugs, surveys, curfews, and community laws.
  • Distributed 10,263 E-newsletters. 
  • Held a Town Hall Meeting on Underage Drinking in April for 116 youth and adults, in cooperation with the SC Mayor’s Youth Commission and Jackson Recovery Centers.
  • Prepared the contents of the iHeart Media/Clear Channel Radio Parents Survival Guide. 
  • Maintained a Volunteer Opportunities for Youth Guide, listing nearly 50 agencies.
  • Held kick-off event for Red Ribbon Week with 350 youth and adults attending, in cooperation with the Sioux City Mayor’s Youth Commission, Sioux City Elks Lodge 112, and area agencies.

Providing Support

  • Continued to offer staff assistance to the Sioux City Mayor’s Youth Commission and Siouxland Council on Child Abuse and Neglect-SCCAN.
  • Facilitated the activities of the Sioux City Mayor’s Youth Commission, in cooperation with the Sioux City Police Department and City of Sioux City.
    • Members of the Youth Commission contributed 5,798 volunteer hours back to our community.
    • Adult Advisors donated 335 volunteer hours.
    • Attended and helped facilitate 37 positive youth development sessions/trainings for the Sioux City Mayor’s Youth Commission, in coordination with the City of Sioux City.
    • Assisted with the planning and implementation of activities for the Youth Commission’s 183 members and 22 Executive Council members. 
    • Conducted Youth Commission Senior Survey and coordinated Senior Recognition.
    • Promoted 46 community service opportunities for youth.
    • Held Young Ambassador Recognition event for 43 students in grades 4-7 with 175 people attending.
    • Held an orientation session for 90 new members in January.
    • At full meetings, heard presentations from Blue Zones, Siouxland District Health Dept. Tobacco Coalition, Air Force, Africa Orphanage Project, Girl Scouts Bully Prevention Programs, Teen Court, and Briar Cliff University Enactus Team.
  • Implemented MYC Leadership Academy which will begin in November 2014 for new members.
  • 30 Members and 7 Adult Advisors traveled to Des Moines with the Siouxland Chamber of Commerce to participate in Des Moines Legislative Day in January. 
    • Members prepared information on Bullying Prevention, Coding, Second Languages, and met with legislators and attended session with Governor Terry Branstad and Lt. Governor Kim Reynolds.
  • MYC members served as greeters and timers for Debates for Woodbury County Candidates and State Representatives/Senators in October.
  • Members participated in summer weekly clean up of litter at the Disc Golf Course in Sertoma Park. 

 Enhancing Skills

  • Worked with Dakota County Attorney’s Office, South Sioux City Attorney’s Office, and Dakota County Diversion to coordinate 34 Teen Court sessions, meetings, trainings, and hearings for Dakota County Teen Court.  Hearings were held at City Hall in South Sioux City, Nebraska.
  • Assisted Sandy Nation in the coordination of the National Council on Youth Leadership training for 77 high school juniors/seniors in April and Recognition Ceremony for 350 people in September in cooperation with Morningside College, Genelli Studios, and the Siouxland Community Foundation.

 Enhancing Access/Reducing Barriers

  • Distributed materials to parents during 9th grade orientation sessions at North, East, and West. 
  • Provided 69 referrals for evaluations, data, media, parenting, law research, and coalitions.
  • Maintained a Substance Abuse Evaluation Referral Resource list with 14 referral sources.

Modifying/Changing Policies

  • Worked with Jackson Recovery Centers Strategic Prevention Framework State Incentive Grant coordinators to address policies that decrease underage and binge drinking.
  • MYC working with SDHD to establish tobacco policy restricting new stores who sell tobacco near schools. 


  • 84% of students think their parents would think it is wrong or very wrong for them to use alcohol.
  • 5% decrease in the past two years of 10th graders who have used alcohol.              
  • 4% decrease in the past two years of 10th graders who have participated in binge drinking.              
  • 74% of parents feel they have the power to prevent or influence their child from abusing alcohol & other drugs.
  • 85% of parents felt they would intervene in a bullying situation.
  • 92% compliance rate on alcohol checks.
  • Greatest Problems Facing Youth-SC MYC: 

1)    Addiction to Social Media/Texting & Driving

2)    Alcohol/Other Drugs

3)    Bullying/Cyber Bullying

 Sources: Siouxland CARES Greater Sioux City Metro Youth Survey, Siouxland CARES Parent Survey, Sioux City Mayor’s Youth Commission New Member Application Questions

Continued coordination of the beSomebody initiative.

  • Sent weekly texts to 375 young people with positive, uplifting messages.
  • iHeartMedia/Clear Channel Radio donated texting service. 
  • Avery Brothers donated billboard space.
  • Briar Cliff University Enactus Team, under the supervision of Marilyn Eastman, formed or enhanced beSomebody student led groups in the Sioux City schools.
  • Worked with the Bully Prevention Community Coalition to plan and implement bully prevention efforts and strategies.
  • Grants from United Way funding (through Siouxland CARES) were distributed to area schools and youth groups for bullying prevention activities.
  • Maintained beSomebody Twitter page and Facebook page.

 beSomebody SponsorsSiouxland CARES, United Way of Siouxland, Waitt Institute for Violence Prevention, Kind World Foundation, Briar Cliff University Enactus, Sioux City Mayor’s Youth Commission, Bishop Heelan Catholic High School, Sioux City Public Schools, Clear Channel Radio/KISS, Avery Brothers, The Bass Agency, Kay Flo Services, Elks Lodge & Bully Prevention Community Coalition.