The Purpose of the beSomebody Initiative: ‘beSomebody’ is a social norming campaign on good citizenship, doing the right thing, role modeling, reducing bullying, and eliminating alcohol and other drug abuse. This initiative provides direction to youth and adults to show that in order to make positive change, we must start with ourselves by displaying good character and standing up for what is right.
Background: This initiative was the result of community leaders coming together and talking about the problem of substance abuse and related violence issues. Their message was that somebody needs to do something, somebody needs to communicate positive and uplifting messages to young people, young adults, and parents. That somebody is us—we each need to hold ourselves accountable to be that positive agent of change.
Overall Outcome: There will be positive community change related to substance abuse, violence/bullying, and service to our community. This will be evidenced by awareness programs that move people to action, including the expanded use of social media, increases in participation in community service activities, and collaborative actions of support, recognition, and celebration that further CARES’ mission.
Sign up to beSomebody by going to www.besomebody.us.