Thanks for visiting the home page for Siouxland CARES About Substance Abuse. Siouxland CARES (Community-wide Awareness, Resources, Education and Support) About Substance Abuse is a community coalition comprised of 388 volunteers. Volunteers for Siouxland CARES, representing 12 community systems, contributed 10,534 hours and staff contributed 3,283 hours in 2014 to CARES programs and services. The mission of CARES is to improve the quality of life in Siouxland by eliminating the abuse of alcohol and other drugs and related violence.

What’s New?

Siouxland CARES is Planting the Town Red

Siouxland CARES is selling red tulip bulbs to celebrate Red Ribbon Week, October 23-31.  Plant your bulbs in October, watch your red tulips grow in April as we celebrate Alcohol Awareness Month.  

$10 for 10 bulbs.  
Want them planted?  We can do that for a small cost per location.  

Supplies are limited so order your red tulips today
by emailing cares@longlines.com or
filling out the Plant the Town Red Tulip Bulb Order Form below.

Tulip Bulb Fundraiser Order_Form_2015


 It’s here! 


The Sioux City Parks and Recreation Department is pleased to announce the installation of a new tennis backboard at the Riverside Tennis Courts. Through a generous donation by Sioux City Mayor’s Youth Commission, the City was able to add this asset to the facility.

Tennis backboards provide tennis players of all ages and ability levels a great practice tool – to be used on their own schedule and at their own pace. Tennis backboards can be an invaluable component for improving and developing proper tennis form and technique. Tennis backboards are used on countless tennis courts throughout the United States and by professional and league players to perfect their strokes and shots.

Riverside Tennis Courts are free and open to the public.

New Data is here!   Go to the Comprehensive Strategy tab on this website, go to data and see the 2015 data.  

Quitline Iowa services are FREE and offered to youth ages 13-17 as well as adults 18+ to help them quit tobacco use.  Call 1-800-784-8669. 

Talking To Kids About Alcohol-5 Conversation Goals

1. Show you disapprove of underage drinking.
More than 80% of young people ages 10-18 say their parents are the leading influence on their decision to drink or not drink. So they really are listening, and it’s important that you send a clear and strong message.

2. Show you care about your child’s happiness and well-being.
Young people are more likely to listen when they know you’re on their side. Try to reinforce why you don’t want your child to drink—not just because you say so, but because you want your child to be happy and safe. The conversation will go a lot better if you’re working with, and not against, your child.

3. Show you’re a good source of information about alcohol.
You want your child to be making informed decisions about drinking, with reliable information about its dangers. You don’t want your child to be learning about alcohol from friends, the internet, or the media—you want to establish yourself as a trustworthy source of information.

4. Show you’re paying attention and you’ll notice if your child drinks.
You want to show you’re keeping an eye on your child, because young people are more likely to drink if they think no one will notice. There are many subtle ways to do this without prying.

5. Build your child’s skills and strategies for avoiding underage drinking.
Even if your child doesn’t want to drink, peer pressure is a powerful thing. It could be tempting to drink just to avoid looking uncool. To prepare your child to resist peer pressure, you’ll need to build skills and practice them.

Keep it low-key. Don’t worry, you don’t have to get everything across in one talk. Many small talks are better.
SAMHSA Last Updated: 05/05/2015


Siouxland CARES presented the Briar Cliff University Enactus Team with the 2015 beSomebody Award at Briar Cliff University on April 9, 2015.   The Team received the beSomebody award for demonstrating outstanding leadership to the initiative and for its outstanding commitment to making our community a better place to live.

Picture:  Beth Noel, President, Siouxland CARES; Marilyn Eastman, Emily Vondrak, and Mark Samuelson, Briar Cliff Enactus Team Representatives. 

TAKE 5 Minutes to Talk With Your Child

A five-minute conversation now can make a huge difference toward keeping your kids away from drugs. So, Take Five and start talking with your kids today.

If you need immediate help, call the Iowa Substance Abuse Information Center toll-free Help Line at 866-242-4111.

For more information, go to www.DrugFreeIowa.org. 

IT’S HERE!!!  The 2014 iHeart Media Parent Survival Guide is now available online. Information every parent should know! Read it today!! ParentsGuide_2014

Or download directly from the iHeart Media website at http://www.1071kissfm.com/articles/parents-survival-guide-489226/parents-survival-guide-12899289/


MYC members and Young Ambassadors  send greetings to our sponsored children, Nafissatou and Tidiane, at Bibi’s Orphanage in Mali”. 



Special thanks to Genelli Studio for taking the 2014 Red Ribbon Night photo.  And, thanks to all who participated on Monday, October 27,  2014!

  National Council on Youth Leadership Honors High School Seniors

The Siouxland Chapter of the National Council on Youth Leadership recently recognized 75 high school seniors based on their academic accomplishments, leadership roles, and the service they have provided to their school and communities.

The top 5 were:  Meghan Schenk-Elk Point-Jefferson, Torie Sykes-East High, Emily Blankers-East High, Kenten Kingsbury, and Andrew Lindquist-North High (shown).  

Rounding out the top 10 were: Nolan Niehus-Lawton-Bronson, Tucker Spears-Bishop Heelan, Gabrielle Olszenski-Gonzalez-Sergeant Bluff-Luton, and Kelsi Wilkie and Selena Rodriguez-West High. 

Additionally, Andrew Lindquist, Emily Blankers, Meghan Schenk, and Kenten Kingsbury will be attending the national Town Hall Meeting in St. Louis in October, along with student leaders from all over the United States. 

Shauna Folchert from North High was presented the Carrie Mach Community Service Award by Rick and Ann Mach. 

 The following made the Leadership Seminar and Youth Salute possible: Morningside College, Siouxland CARES, Genelli Studios, Sandy Nation, and the Siouxland Community Foundation.








The Sioux City Mayor’s Youth Commission recently honored 43 students in grades 4-7 through its Young Ambassadors Program. The program honors students who have displayed good character and have exceptional leadership inside or outside of the classroom.  Students were nominated because of their good character.  From the nominations, twelve students were selected to be mentored by members of the Sioux City Mayor’s Youth Commission beginning in September.  Those students are:

East Middle School:  Thomas Burkhart, Kathleen Burnight, Andrew Flory, Myerra Parker

Sacred Heart: Mikayla Boeshart

Mater Dei Nativity: Koby Bork, Jacob Hackett, Jacob Nichol

Sunnyside Elementary: Owen Hoak

Washington Elementary: Brett McDonald

Whittier Elementary: Myanna Parker and Devaney Speidel

This is a program of the Sioux City Mayor’s Youth Commission and Siouxland CARES.

Sioux City Mayor’s Youth Commission members decked out in green at its meeting on St. Patrick’s Day!






2013 beSomebody Award Winners

Four “Hero” Organizations Receive beSomebody Awards

Siouxland CARES announced its beSomebody awards during a Red Ribbon press conference held  at North Middle School, Sioux City, Iowa.

The criteria for this award is that the person or organization must have a commitment to making our community a better place to live and has demonstrated outstanding citizenship and contributions to the Siouxland area.

This year, Siouxland CARES has chosen four organizations to receive the beSomebody award.  The organizations receiving the 2013 beSomebody awards are theSioux City Police Department, South Sioux City Police Department, Woodbury County Sheriff’s Department and the 185th Air Refueling Wing. Accepting the award on behalf of their organization were: Captain Marti Reilly-Sioux City Police Department, Sheriff Dave Drew-Woodbury County Sheriff’s Department, Colonel David Simon, Vice Commander, 185th Air Refueling Wing, and Scot Ford, South Sioux City Police Chief. 

“It is fitting that we honor our partners in uniform during Red Ribbon Week as Ribbon Week celebrates the memory of Drug Enforcement Agent Enrique Camarena who was tortured and violently murdered in 1985 by drug traffickers while serving as an undercover drug agent in Mexico”, states Mike McGowan, President of Siouxland CARES.  “All four organizations actively participate in the Siouxland CARES’ coalition and continually work to make Siouxland a safe, healthy and drug-free community”, continued McGowan. “These agencies truly are our “heroes” as they, like Kiki Camarena, stand up, speak out, and protect us every day in order that our children will be free from the abuse of alcohol and other drugs”, concluded McGowan. 

Established in 2011, past individuals and organizations who have won the beSomebody award are:  Avery Brothers Sign Company and Bishop Heelan Catholic High School for having gone above and beyond in their commitment to the beSomebody campaign.  Individual awards have been given to Will Meier, Juvenile Court Services, and Jenni Malsam, Jackson Recovery Centers, for demonstrating extra passion when ‘no one is watching’ and helping many young stay in school and live a drug-free lifestyle. 

East Middle and Bishop Heelan Holy Cross Win Video Contest

The winners of this year’s beSomebody Video Contest were announced at a recent press conference on the Briar Cliff campus.  Sioux City East Middle School’s anti-bullying video took the grand prize and Bishop Heelan Holy Cross School was second in the recent video contest, sponsored Briar Cliff University Enactus, Siouxland CARES, and the United Way of Siouxland.

See the beSomebody tab for more information. 

Red Ribbon Week Activities Huge Success

Thank you to agencies, schools, and individuals who made Red Ribbon Week a huge success this year.  Special thanks to the Elks for bringing in Milton Creagh to speak to our youth and adults October 30, 31 and November 1st.  Milton, also known as Bigg Milt, is an international speaker and known for his fiery, hard-hitting message about alcohol, tobacco, and other drug abuse.  He is the spokesman for the Elks National Drug Awareness Program, an initiative of the Benevolent and Protective Order of Elks.  


Community Data Available

Comprehensive Strategy recently released its 2013 Data Packet.  Click on Comprehensive Strategy Data to download the full packet of information.   

 Start Talking Before They Start Drinking


 5-8 Years Old

• Now is the time to begin explaining what alcohol, tobacco and drugs are.
• Discuss how anything you put in your body that is not food can be harmful.
• Explain the idea of addiction, that drug use can become a bad habit that’s hard to stop.
• Praise your children for taking good care of their bodies and avoiding things that might harm them.

 9-11 Years Old

• Children this age can handle more sophisticated discussion; use their curiosity about traumatic events (such as car accidents or divorces) to discuss how drugs could cause these events.
• Friends become extremely important at this time, and older children may expose your child to alcohol, tobacco or drugs.
• Rehearse scenarios in which friends offer drugs.

• “Upsetting my parents” is one of the top reasons preteens give for why they won’t use marijuana; give them permission to use you as an excuse, such as, “My mom will kill me if I drink a beer!”

 12-14 Years Old

• Adolescence is often a confusing and stressful time as teens try to figure out who they are and how to fit in. Nearly nine out of ten teens agree that “it seems like marijuana is everywhere these days.”
• Take advantage of a teen’s concerns about social image and appearance to point out immediate, distasteful consequences of alcohol, tobacco and marijuana use: bad breath, stained teeth, smelly hair and clothes. Point out that alcohol and other drug use is not only dangerous, but can also lead to broken friendships, even prison.
• Also point out long-term consequences, such as brain damage, cancer, and the potential for accidents, alcohol poisoning or death.

 15-17 Years Old

• Older teens have already made decisions about whether or not to use alcohol and other drugs. Now is the time to help them continue to resist peer pressure.

• Use specific reasons to reinforce why using alcohol and other drugs is bad: addiction, birth defects, car accidents, prison.

• These students are thinking about their futures; remind them that illegal alcohol and other drug use could ruin their chances of college acceptance or embarking on their career choice.

Information from the Partnership for a Drug Free Iowa’s “Take Five” Campaign




 5-8 Años de Edad

• Ahora es el tiempo de comenzar a explicar lo que es el alcohol, el tabaco, y las drogas.
• Hable acerca de que cualquier cosa que se meta en el su cuerpo puede causar daño.
• Explique lo que es una adicción, que el uso de droga puede ser un hábito malo que es difícil de dejar.
Felicite a sus niños por cuidar sus cuerpos y evitar sustancias que puedan causar daño.

 9-11 Años de Edad

• Los niños de esta edad pueden manejar una conversación más sofisticada; use su curiosidad sobre los acontecimientos traumáticos (tales como accidentes de tráfico o divorcios) para conversar sobre cómo las drogas podrían causar estos acontecimientos.

• Los amigos son extremadamente importantes en esta etapa y los niños mayores pueden exponer a su hijo al uso de alcohol, tabaco o drogas.
• Ensaye situaciones en que los amigos ofrezcan drogas.

• “Defraudaré a mis padres” es una de las razones que los preadolescentes usan para no fumar marijuana; permítale a su hijo utilizarlo como excusa, por ejemplo, “¡Mi mamá me mataría si tomo una cerveza!”

 12-14 Años de Edad

• La mayoría del tiempo la adolescencia es una etapa confundida y estresada cuando los adolescentes tratan de encontrar quiénes son y cómo pertenecer a un grupo.  Casi nueve de diez adolescentes están de acuerdo que “parece que la marijuana está en todas partes hoy en día”.
• Aproveche las preocupaciones de los jóvenes sobre la imagen social y apariencia para precisar las consecuencias del uso de alcohol, tabaco, y marijuana: mal aliento, dientes manchados, mal olor en el cabello y en la ropa.  Precise que el alcohol y el uso de drogas no sólo es peligroso, sino también termina con amistades y puede llegar a ser encarcelado.

 • También explique las consecuencias a largo plazo, por ejemplo daño al cerebro, cáncer, y el riesgo de sufrir accidentes, envenenamiento de alcohol o incluso la muerte.

 15-17 Años de Edad

• Los jóvenes mayores ya tomaron la decisión de consumir o no alcohol y otras drogas.  Ahora es el momento de ayudarlos a resistir la presión social.

• Use razones específicas para reforzar porqué el uso de alcohol y otras drogas no es la decisión correcta: adicciones, defectos de nacimiento, accidentes de vehículo, y encarcelamiento.

• Estos estudiantes están pensando en su futuro; recuérdenles que todo el uso de alcohol y drogas ilegales pueden arruinar su oportunidad de ser aceptados en la universidad o emprender en la carrera de su opción.

Information from the Partnership for a Drug Free Iowa’s “Take Five” Campaign

You Tube Contest Winners

Congratulations to Bishop Heelan High School and North High School for winning the local YouTube contest.  Each team won $250.  beSomebody!!!