Parents are focus of new campaign

A media campaign targeting binge drinking prevention is underway in Woodbury County. The Sioux City Transit bus stop and bus ads focus on the way binge drinking can change the way a child views their parent.

The campaign, called ‘Changes You,” will be featured on both the inside and outside of Sioux City Transit buses as well as three bus stops. The ads will run through the winter and spring months. These ads were made possible by collaboration between the Sioux City Police and Jackson Recovery Centers. They are funded through the Strategic Prevention Framework State Incentive Grant and administrated by Iowa Department of Public Health, through the Substance Abuse and Mental Health Services Administration (SAMHSA) of the U.S. Department of Health and Human Services.

 “Our previous campaigns have focused on making kids and younger adults think about the consequences of underage and binge drinking to empower them to take control of their lives,” said Davidson Wissing, SPF-SIG Coordinator. “This new campaign really brings home the toll binge drinking can take on a family. Children who see their parents drunk never look at them the same way again.”

Siouxland News – KMEG 14 and FOX 44

News, Weather and Sports for Sioux City, IA: KCAU-TV.com

 Thank you to both Siouxland News and KCAU for the coverage!

For more information about the efforts in Woodbury County to prevent and reduce underage and binge drinking email DWissing@jacksonrecovery.com or call 712.234.2327. For information on the Strategic Prevention Framework State Incentive Grant, visit www.idph.state.ia.us/spfsig/about_us.asp.